I found this in CMYK #47 and think that it's a very clever way to sell dog food. The brand is called Royal Canin, which would make any dog (especially pug dog) owner feel that they should buy it to make them feel they should treat their canine friend like royalty. The photographs are the dogs are excellent and are what make the packages so great! What adds to the photographs is the crown being put on top of each of the dogs and there are arrows pointing at certain parts of the dog to reemphasize how the food will keep your dog healthy for longer (or ways the owner should make them feel more like the king of the castle). If I were an owner, this would definitely make me feel like I should buy this brand for my dog!